The Dotdigital Tag for Personalization

The Dotdigital Tag for Personalization contains a set of tools designed to give you full control over how your website integrates with Dotdigital Personalization.

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Public preview

This feature is currently in preview and may be subject to short notice changes or improvements. If you're interested in joining the preview, contact your Customer Success representative.

Using the Dotdigital Tag means that you don’t need to create and maintain a custom Personalization script. Using a combination of data imports and web API calls through the Tag, you can control what data you track and send to Personalization, and how you do it.

The Dotdigital Tag gives you access to all of the same features and functionalities as a custom script, including the Site Editor and Site info bar, personalized content blocks and bespoke visitor Experiences, and triggered messaging through Dotdigital Marketing.

Learn more about adding the Dotdigital Tag to your site..


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